The site stays up, and every fan keeps everything they bought. Ending a campaign never removes a purchase from a fan's library.

We recommend leaving the Studio running between campaigns. Fans keep visiting, the community stays warm, and your next rollout starts with a fan base you have already built. There is a practical benefit too. A live storefront that is already approved does not need approving again, so your next campaign can move faster.

New fans can no longer buy the release, and exclusives tied to the campaign may close. Fans who already bought keep their access to everything they purchased or unlocked.

Fans can keep streaming the music wherever it goes wide. The exclusive offers and special access from the campaign window may no longer be available on the Studio, so say so clearly in your fan communications.

Everyone who bought during the campaign keeps their access. The release itself stops being visible, and nobody can buy it any more. Sales you already submitted for a chart reporting period are not withdrawn.

You can archive a Studio if you want to. Archiving is not the default, and you do not need it to close a campaign.