Yes, a campaign can connect to the artist's Studio site, the EVEN app and marketplace, or both, at your discretion.
Why teams run both
The Studio site is the branded destination the campaign is built around, on the artist's own domain. The EVEN app and marketplace reach an audience already on the platform. Running both puts the release in front of the artist's own fans and EVEN's, without splitting the campaign into two builds.
Why some teams run only the Studio
A campaign built around one artist and one rollout sometimes works better with a single destination, particularly where the creative depends on fans landing somewhere that feels entirely the artist's. That is a valid choice and it costs nothing in reporting.
What does not change either way
Chart reporting, fan data ownership, and support all work the same. One storefront per album release can carry exclusive early track access, so if the Studio site is the one offering early tracks, that stays true regardless of where else the release appears.
The fan does not need an app
Every EVEN-powered site is also installable. Fans add the artist's site to their homescreen and it runs like a native app, so reaching app-like behaviour does not require the EVEN app.
Deciding
Your EVEN team works this through with you at kickoff, alongside the module set and the calendar.
