Yes, the site can run on the artist's own domain. A Studio runs on an artist-owned domain or on a subdomain, and EVEN handles the technical setup either way.
Artist-owned domains
Most teams choose an artist-owned domain when the campaign is built around a single release. Live examples include thefalloff.com, alittlevengeance.com, tysociety.live and brown.live. The campaign then lives at an address that belongs to the artist, which is what makes it a destination the artist controls.
What EVEN needs from you
EVEN needs the domain at kickoff. If your team already controls it, hand over access or the DNS records we ask for. If you are acquiring a domain for the campaign, start that early. Acquisition can quietly become the longest item on the calendar and push your launch date back.
Why the URL matters for chart reporting
Chart approval attaches to the storefront URL. Under applicable chart rules, a new URL needs Luminate approval at least 14 days before offers go live, and it has to stay active through the reporting period. Changing the domain mid-campaign therefore affects your chart reporting as well as the site, so fix the domain before registration.
Subdomains
A subdomain works well if the artist does not have a dedicated domain or does not want one, and it can go live faster.
Preview and approval
You preview the real site on the real domain, not a mockup. You see the full build on the domain it will launch on before launch, and nothing publishes without your sign-off.