The timeline from greenlight to street date runs on two tracks: the build and chart registration. Chart registration is usually the longer of the two, so it generally sets the earliest date you can launch.

The build takes as little as 72 hours once your assets and approvals are in. It covers design, module configuration, domain setup, pricing and the offer.

Chart registration sets the earliest date your offers can go live. Under applicable chart rules, a campaign on a new storefront URL needs Luminate approval at least 14 days before offers go live, and that URL has to stay active through the reporting period. A live storefront that is already approved has no wait, so a campaign running on an existing Studio moves considerably faster.

EVEN's own standard is 14 days for the full picture. In that time the campaign is registered with Luminate and Billboard and flagged to the Official Charts Company, all before offers go live. Your label side documents the expected volume and the marketing drivers, and your EVEN team will tell you exactly what to send.

Anything outside the standard set needs a 14-day lead time of its own, so raise custom work at kickoff rather than later.

Your EVEN team builds the exact calendar with you at kickoff, working back from street date. In practice you fix the pre-order open date first, then the registration deadline, then the asset deadline.

You see the full build before launch, and nothing publishes without your sign-off. Your approval time goes into the calendar as a scheduled step rather than being assumed.