Your campaign can go live as fast as 72 hours from greenlight, on a subdomain or on the artist's own domain. It moves faster still once a partner is fully implemented.

The 72 hours covers the build itself: design drawn from the release creative, module configuration, domain setup, pricing and the offer. The clock starts when your assets and approvals are in, not at the first conversation. A late creative approval pushes a launch date far more often than the build does.

Chart registration usually takes longer than the build. Under applicable chart rules, a campaign on a new storefront URL needs Luminate approval at least 14 days before offers go live. A live storefront that is already approved has no wait at all, which is one reason teams leave a Studio running between campaigns. When you plan a rollout, fix the registration deadline first and set the build dates around it.

Modules outside the standard set need a 14-day lead time of their own. If your rollout depends on something custom, that lead time sets your launch date rather than the build.

A surprise drop works because EVEN builds the site and holds it until the moment you announce. You can reveal and sell on the same day, as long as the build and any chart registration happened quietly in advance.

Campaigns have gone live in 72 hours, but most run to a longer calendar. Your EVEN team builds that calendar with you at kickoff, working back from street date. You see the full build before launch, nothing publishes without your sign-off, and the calendar sets aside time for your approvals rather than assuming them.