A campaign can go live as fast as 72 hours from greenlight, on a subdomain or the artist's own domain. Faster once a partner is fully implemented and the setup is familiar.
What the 72 hours covers
The 72 hours covers the build: design from the release's creative, module configuration, domain setup, pricing, and the offer. That clock starts once assets and approvals are in, not at the first conversation.
What usually takes longer
Chart registration usually takes longer. A campaign on a new storefront URL needs Luminate approval at least 14 days before offers go live. An already-approved live storefront carries no wait at all, which is one of the quiet advantages of leaving a Studio running between campaigns.
Custom work
Modules outside the standard set need a 14-day lead time. If the rollout depends on something custom, that becomes the constraint rather than the build.
Surprise drops
The site gets built and held until the moment you announce, so a same-day reveal is possible as long as the build and any chart registration happened quietly in advance.
The honest version
72 hours is real and it has been done, but most campaigns aren't racing. Your EVEN team builds the calendar with you at kickoff working back from street date, and nothing publishes without your sign-off.