Your team provides five things: the music, the artwork and creative, the UPC and ISRCs, the offer, and the domain if you are bringing your own. Your EVEN team builds the campaign from there.

You send the music as WAV files, or your distributor delivers it by DDEX. EVEN already has DDEX delivery set up with the majors and the leading independents, so most releases flow in on a feed that exists already and nobody has to configure anything new. Direct WAV upload works just as well, and EVEN can send you delivery documentation on request.

Your team needs a valid UPC on the album and an ISRC on every track. EVEN does not issue either one, so they come from your distributor or your own ISRC agency. Wrong or missing codes are the most common reason sales fail to report, so your EVEN team checks them during setup rather than at street date.

The offer is your pricing, which can be a minimum, a suggested price or a fixed price. It also covers which tracks come early, any exclusives or bonus content, and the physical products. Campaigns that report to the charts carry a price floor, and EVEN applies the right one during setup so your pricing stays within applicable chart rules.

You work with a dedicated team across Client Services and Artist Relations, in a shared thread that runs from kickoff to the end of the campaign. EVEN handles fan support the whole way through, so your team never has to staff a support queue for the release.

The build itself can take as little as 72 hours once your assets and approvals are in. Chart registration is the longer lead item. Under applicable chart rules, a campaign on a new storefront URL needs Luminate approval at least 14 days before offers go live, while a live storefront that is already approved has no wait. Your EVEN team builds the exact calendar with you at kickoff, working back from street date. You see the full build before launch, and nothing publishes without your sign-off.