Skip to main content

What does my team need to provide to launch a campaign?

The assets, metadata, and approvals to hand over, how music gets delivered, who you work with at EVEN, and the real calendar from greenlight to street date.

Written by Andrea Torres

Your team provides five things: the music, artwork and creative, UPC and ISRCs, the offer, and the domain if you're bringing your own. Your EVEN team builds from there.

The music

The music arrives as WAV files, or as DDEX delivery from your distributor. DDEX delivery is already set up with the majors and leading independents, so releases usually flow to EVEN on existing feeds with nothing new to configure. Direct WAV upload works too, and delivery documentation is available on request.

Metadata that has to be right

Your team needs a valid UPC on the album and an ISRC on every track. EVEN does not issue these, so they come from your distributor or your own ISRC agency. This is the single most common cause of a chart reporting problem, and it is entirely preventable, so your EVEN team checks it during setup rather than at street date.

The offer

The offer covers pricing (minimum, suggested, or fixed), which tracks come early, any exclusives or bonus content, and the physical products. Chart-eligible campaigns carry a price floor, and EVEN applies the right one during setup so nothing slips below eligibility.

Who you work with

You work with a dedicated team across Client Services and Artist Relations, in a shared thread with your team from kickoff through the campaign. Fan support is EVEN's throughout, so your team is never staffing a support queue for the release.

The calendar

The build itself takes as fast as 72 hours once assets and approvals are in. The longer lead item is chart registration: a campaign on a new storefront URL needs Luminate approval at least 14 days before offers go live, while an already-approved live storefront carries no wait.

Your EVEN team builds the exact calendar with you at kickoff, working back from street date. Nothing publishes without your sign-off, and you see the full build before launch.

Did this answer your question?