Yes, sales on EVEN count toward the UK Official Charts. EVEN supplies daily sales data to the Official Charts Company as a confirmed data supplier.
How UK reporting works
UK sales report to OCC on daily transaction files rather than the DDEX-based feed used for Luminate in the US. EVEN handles the reporting itself, so there is no registration step or submission process for your team to run.
Best practice is still being written
EVEN and OCC are jointly building best practices for how direct-to-fan sales are treated. That work is live and ongoing, which is worth knowing if your campaign is aiming at a UK chart position: the framework is less settled than the US one, and the answer to an edge case may need checking rather than looking up.
Plan UK campaigns in advance
UK chart campaigns run with advance planning through your EVEN team. Bring the campaign to us early rather than close to street date, so the setup can be checked against current OCC treatment and the campaign can be flagged before offers go live.
UK pricing
Chart-reported UK campaigns carry a £5.49 minimum on digital albums. EVEN applies the right floor during campaign setup so nothing slips below eligibility by accident.
Which territories EVEN reports in
EVEN reports in two territories today: the US, through Luminate for Billboard, and the UK, through OCC.