You set the minimum and optionally a suggested price, and fans choose what to pay at or above it. Roughly one in five fans pays above the minimum.
The pricing options
Pay what you want sets a floor and lets fans go higher. Minimum price is the least a fan can pay to get access. Suggested price is what appears at checkout as the default. Fixed price is non-negotiable.
Most campaigns run pay-what-you-want with a suggested price, because it captures the fans who want to give more without pricing out the ones who can't.
Chart floors
On chart-eligible campaigns the minimum can't drop below the reporting floor: $7.99 for US digital albums reporting to Luminate, and £5.49 for UK chart-reported campaigns. EVEN applies the right floor during setup so nothing slips below eligibility by accident.
Changing price mid-campaign
Price changes are possible, but on a chart campaign they route through your EVEN team so chart bodies are notified and the floor is re-checked. The tracklist and track count, by contrast, lock when pre-orders open and can't change.
Access content pricing
Exclusives attached to the release carry their own minimum prices, and a fan paying a higher amount unlocks everything priced at or below it. On chart campaigns only the initial album checkout reports, so add-on pricing doesn't affect eligibility.