EVEN owns the data and the reporting relationship with Luminate, Billboard and the Official Charts Company. Your label owns campaign and marketing communication.
What EVEN handles
EVEN holds the direct relationships with Luminate, Billboard and the Official Charts Company. EVEN registers the campaign, submits the data and answers questions about the numbers. If a chart body asks for customer breakouts to verify a campaign, EVEN provides them. STUDIO supports chart-compliant reporting under applicable US, UK and Australian rules, and your EVEN team confirms the treatment for a given territory during setup.
What the label handles
Campaign narrative, marketing plans and the conversations that go with a major release all stay on the label side. EVEN reports your sales, and that does not replace your own relationships with chart and trade press.
How much notice to give
EVEN's standard is 14 days. EVEN registers the campaign with Luminate and Billboard, and flags it to the Official Charts Company, before offers go live. Document your expected volume and marketing drivers on the label side, and your EVEN team will tell you exactly what to send.
Line both sides up together
Campaign setup puts the data registration and your own outreach on the same timeline. Flag a large campaign to the chart bodies several weeks ahead and they have time to plan for the volume, which is why the two timelines are lined up during setup.
If the rules change mid-campaign
EVEN builds every campaign inside the current rules and holds the direct relationships with the chart bodies. So when the rules change, EVEN adjusts the campaign to the new requirements at no cost to your team.