Under applicable chart rules, qualifying redeemed album sales on EVEN can be reported to Luminate and count toward the Billboard charts. EVEN is a data reporter to Luminate, which powers the Billboard charts. Studio campaigns have reached No. 1 on the Billboard 200 with J. Cole's The Fall Off, with top 10 debuts for Joji, Yeat and Brent Faiyaz.
What EVEN handles
EVEN handles the reporting relationship and the mechanics. EVEN reports sales to Luminate on direct DDEX-based feeds, and registers the campaign with Luminate and Billboard in advance. Your team has no registration step to complete and no chart body to contact.
What your team supplies
Your team supplies correct metadata: a valid UPC on the album and an ISRC on every track. EVEN does not issue these codes, so they come from your distributor or your own ISRC agency. Incorrect or missing codes are the most common reason sales fail to report, so your EVEN team checks them during setup.
What can be reported
Only the initial album checkout can be reported toward the album. Add-on items and access content do not count toward it, and they do not affect eligibility either. Pre-orders are reported at redemption, which is the fan's first play or download on or after street date, so they land in the week the fan redeems them.
Requirements to keep in mind
A few requirements shape how your EVEN team sets up a campaign. US digital albums must sell at or above $7.99 to be reported to Luminate. A campaign on a new storefront URL needs approval at least 14 days before offers go live, and a storefront that is already approved and live does not need re-approval. Early-track caps apply on pre-order campaigns. EVEN builds every campaign inside the current framework and handles the registrations, and EVEN links Luminate's published eligibility documentation for teams who want the source. If a release is pulled mid-week, sales already submitted for a reporting period are not withdrawn.
Territories
STUDIO supports chart-compliant reporting under applicable US, UK and Australian rules. In the US, sales are reported to Luminate for Billboard. In the UK, sales are reported to the Official Charts Company. Australian campaigns are set up under applicable Australian rules, and your EVEN team confirms the treatment for a given campaign.
