Pre-orders with exclusive early tracks run under a framework set by Billboard and Luminate. The framework applies to albums released October 2, 2026 onward, and qualifying pre-orders can go on sale from September 25, 2026.

One storefront per album release can offer exclusive early track access, on one digital album variant. That variant counts as one of the four D2C exclusive variants allowed per release.

Up to four tracks can come early, or no more than half the tracks on an album of eight songs or fewer. The cap covers exclusive early access and any pre-release tracks already wide on streaming together, so a single you released ahead of the album counts against it.

Early tracks stay exclusive until release day. The release date and the tracklist must display at pre-order and lock for the duration of the pre-order. Tracklist here means either the exact list of songs or the total track count. The album cannot expand after purchase or release. Minimum pricing applies, and the offer attaches to digital albums only. You cannot combine it with a physical album purchase.

A new storefront URL goes for approval at least 14 days before offers go live, and stays active through the reporting period. A storefront that is already approved and live does not need re-approval, so campaigns on an existing Studio can move faster. The album is registered in advance with Luminate and Billboard.

EVEN builds every campaign inside the framework and handles the registrations, so your setup supports chart-compliant reporting under applicable US, UK and Australian rules. EVEN links Luminate's published eligibility documentation for teams who want the source. If the rules change mid-campaign, EVEN adjusts the campaign to the new requirements at no cost to your team.