Billboard and Luminate's framework applies to albums released October 2, 2026 onward, and eligible pre-orders can go on sale from September 25, 2026.
One storefront, one variant
One storefront per album release can offer exclusive early track access, on one digital album variant, and that variant counts as one of the four D2C exclusive variants allowed per release.
How many tracks can come early
Up to four tracks can come early, or no more than half the tracks on an album with eight songs or fewer. The cap combines exclusive early access with any pre-release tracks already wide on streaming, so a single released ahead of the album counts against it.
Exclusivity and display
Early tracks stay exclusive until release day. The release date and tracklist, meaning the exact list or the total track count, must display at pre-order and lock for its duration. The album can't expand after purchase or release.
Pricing and format
Minimum pricing applies, and the offer attaches to digital albums only. It can't be combined with a physical album purchase.
Approval timing
New storefront URLs are submitted for approval at least 14 days before offers go live and stay active through the reporting period. An already-approved live storefront doesn't need to re-approve, which is why campaigns on an existing Studio move faster. The album registers in advance with Luminate and Billboard.
What EVEN does with this
EVEN builds every campaign inside the framework, handles the registrations, and links Luminate's published eligibility documentation for teams who want the source. If the rules change mid-campaign, EVEN adjusts the campaign to the new requirements at no cost to your team.