Variants are fully supported on a chart campaign. Per-variant pricing, limited runs, signed editions and purchase limits all work. The one limit to plan around is the four-variant D2C exclusive cap, and your EVEN team maps that during setup so the plan stays inside applicable chart rules.

You can put vinyl variants, CDs and soft goods on sale, with limited editions, signed copies and one-per-customer rules wherever you want them. Each variant carries its own price, so you can put a signed edition or a colored pressing above or below the standard edition. You set limited runs and purchase limits per variant, so a small pressing reaches more individual fans instead of a few buyers ordering in bulk.

A release can carry four D2C exclusive variants. Your EVEN team maps the cap with you as the release plan comes together, so the campaign is built inside the rule from the start.

Merch products can also carry options such as size and color. The fan picks when they buy, and their choice comes through with the order, so fulfillment ships the right item.

Inventory syncs in real time against your store of record, so a variant that sells out comes off sale on the site and you do not oversell. You control availability product by product, with geo-blocking and per-territory availability, and a campaign can route across multiple Shopify stores by territory.

You can change pricing, products and content while the campaign is live. Chart-sensitive changes go through your EVEN team, which keeps the chart bodies notified. If you are not sure whether a change counts as chart-sensitive, ask in the shared campaign thread before you make it.