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Can we sell vinyl, CDs, and merch on a Studio site?

What physical and soft goods a Studio site can carry, who fulfills and ships them, how you manage orders and inventory, and where shipping, duties, taxes and chart reporting each sit.

Written by Andrea Torres

Yes. A Studio site can sell vinyl variants, CDs and soft goods. You can price each variant separately, run limited editions and signed copies, and cap orders at one per customer wherever you want that.

Who fulfills

Your partner always fulfills, never EVEN. That can be the label's merch arm, a 3PL, an artist-side supplier, or your own team working the orders in EVEN's order tooling. EVEN never covers or runs shipping. Major-label merch arms already ship live EVEN campaigns today, so this is a well-worn path rather than a workaround.

Keeping your existing partner

We recommend you keep the partner you already have. Your partner runs the campaign and fulfillment as the client-facing operator, and EVEN runs the rails underneath. Nobody has to migrate a fulfillment stack to launch a Studio. Merch sits on the same site as the release, so the fan who bought the album can buy the vinyl there too, along with whatever the campaign sells after it.

Orders and inventory

Orders arrive with shipping details and any customization the fan chose. Your team can view, export and manage them, change statuses and add tracking numbers, and the fan sees those changes in their account automatically. Inventory syncs in real time against your store of record, and you can geo-block a product or set its availability by territory. Each store gets a custom EVEN app that handles inventory sync and order routing, a campaign can route across several Shopify stores by territory, and Export for Shopify is built into the merch dashboard. Shopify stays the source of truth, so EVEN reads stock live and you do not oversell when demand spikes.

Shipping, duties and taxes

Shipping is always the partner's. You or your fulfillment partner set the regions, the rates and any handling fees, and you cover them per campaign. EVEN never does.

Taxes are a separate matter. EVEN handles sales tax and VAT globally as merchant of record.

Customs duties and import fees are separate again. On international orders the destination country sets them, and they sit with the fan unless the campaign prices them in. EVEN does not cover duties.

On a chart campaign

Qualifying physical sales can be reported under the chart rules that apply to physical product. Exclusive early track access attaches to digital albums only, so you cannot offer it with a physical purchase. Variants are fully supported. Your EVEN team maps the four-variant D2C exclusive cap during setup, so the plan stays inside applicable chart rules.

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