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Who handles fulfillment and shipping?

The three fulfillment setups a Studio campaign can run on, the order tooling your fulfillment team works from, and the split between what EVEN covers and what stays with your partner.

Written by Andrea Torres

Your partner handles fulfillment and shipping, never EVEN. EVEN never covers or runs shipping. The Studio site takes the order and passes it through with the details intact, and someone on your side picks, packs and ships it.

Who can fulfill a Studio campaign

Three setups all work. You can fulfill through the label's merch arm or 3PL, through an artist-side supplier, or through your own team working the orders directly in EVEN's order tooling. Major-label merch arms already ship live EVEN campaigns today, so this is a well-worn path rather than a workaround.

Keeping your existing fulfillment or D2C partner

We recommend you keep them. Your partner runs the campaign and fulfillment as the client-facing operator, and EVEN runs the rails underneath. Real-time inventory sync keeps your Shopify as the source of truth. EVEN reads stock live, so you do not oversell.

The order tooling your team gets

Orders arrive in a queue with statuses and tracking. Your EVEN team sets the merch dashboard up during onboarding, and your fulfillment team works from it. The order table shows each fan's shipping details and any options they picked, such as size and color. Your team can change a status on a single order or on a whole batch, and add tracking numbers and tracking links as parcels go out. The fan sees the same updates in their account. Your team can export orders too, and Export for Shopify is built into the dashboard.

What EVEN covers, and what stays with you

You or your fulfillment partner set the shipping regions, rates and handling fees, and you cover them per campaign. EVEN never does. EVEN handles sales tax and VAT globally as merchant of record, which is a separate matter from shipping. EVEN also answers fan questions about orders and shipping, so your fulfillment team does not have to work a fan inbox while a drop is running.

Setting it up

Your EVEN team maps the fulfillment side during setup, covering who operates the campaign and which stores and territories orders route to. Bring your fulfillment partner in early, because the setup is built around them. Every order that comes out of it stays attached to a named fan account, so you can reach those buyers again for the next drop.

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