Music revenue goes to the label for royalty accounting under the campaign agreement.
Why it works that way
A Studio campaign for a signed artist runs inside the existing label relationship rather than around it. Revenue from the music flows to the label and is accounted to the artist under the terms that already govern the release, so the campaign does not create a parallel royalty structure for anyone to reconcile later.
Non-music revenue can be routed separately
Experiences and products not tied to the music can live on the same Studio with revenue routed to the artist or team directly. That covers things like events, non-music merchandise, and other offerings attached to the site rather than to the release.
Getting the split right up front
Which items count as music revenue and which route separately is settled during campaign setup, not after money starts moving. Bring the full product list to kickoff so the routing is configured before anything goes on sale.
Independent artists
Where there is no label in the middle, revenue reaches the artist or their team directly under their own campaign terms.
Where to find your terms
The specific commercial terms for your campaign sit with your label or distributor rather than with EVEN, so that is the right place to ask about splits and rates.