EVEN takes a percentage of digital sales, with preset terms through your label or distributor, and 5% of physical sales. EVEN is paid out of what the campaign sells and nothing else. You pay no subscription, no retainer, no build cost and no minimums. Ask your label or distributor for the digital rate on your campaign, because those terms are set on their side.
What the percentage covers
The percentage covers payment processing, currency conversion, publishing, global sales tax and fan support. It is a single charge rather than a platform fee sitting on top of other costs. Your team will not see a separate processing fee, a gateway charge or a support bill at the end of the campaign.
Merchant of record
EVEN is the merchant of record on every transaction. That means EVEN handles checkout, payments, global sales tax and VAT, fraud, chargebacks and fan support. Fans buy in 140 currencies from 195 countries, and EVEN runs local rails where they matter: Paystack in Nigeria, M-Pesa in Kenya, mobile money in Ghana and South Africa, and more. Your finance team files nothing on fan transactions. Reporting shows gross and net with daily payout records, and an audit-firm accounting memo covers the merchant-of-record structure.
Publishing
EVEN covers publishing inside the same percentage. EVEN is licensed by the US PROs (ASCAP, BMI, SESAC, GMR) and the MLC, and holds performance licensing in the US, Canada and the UK. Your team carries no publishing exposure and has no extra licenses to clear.
Where the money goes
For signed artists, music revenue goes to the label for royalty accounting under the campaign agreement. Items that are not tied to the music can sit on the same Studio, with revenue routed to the artist or team directly.
The principle
The whole model rests on one idea. You pay nothing for the build, the team or the tools, and EVEN takes a share of what the campaign sells instead. EVEN earns only when you earn.
