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Can we control whether fans get downloads or streaming-only access?

How download and DRM settings are set per campaign, what happens when downloads open later, the file formats fans receive, and who configures it on a Studio build.

Written by Andrea Torres

You control this completely, campaign by campaign. Most campaigns run streaming only during the early window and open downloads later, and you decide whether those downloads carry DRM. The setting is always the artist's and the label's decision, and EVEN never overrides it.

Streaming only during the early window

Most campaigns with exclusive early tracks keep downloads off while the music is still unreleased. Fans stream from their library on the artist's site instead. Keeping downloads off through that window is one of the layers protecting unreleased music.

Opening downloads later

You can open downloads once the early-access window ends. Fan libraries update on their own, so nobody has to buy again or take any other action. A download arrow appears on the music player, and fans save tracks straight to a phone or a computer.

File quality

Artists upload WAV, so purchases stream in full quality. Fans hear the master rather than a lower-quality file.

DRM

You choose DRM or DRM-free per campaign, the same way you choose downloads. EVEN has no default of its own to fall back on.

How this gets set on a Studio campaign

Your EVEN team sets the download option and the download date during campaign setup, working from what you tell them at kickoff. It is part of the build your team signs off on, so you are not flipping a switch yourself. If the release is already live and you want downloads open, ask in your shared thread and your EVEN team will turn them on.

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