Fan Connect is the built-in email and SMS campaign tool. Email is free. SMS is $0.01 per text, and WhatsApp is available for global territories.
What it costs
Email costs nothing to send. SMS is one cent per text. WhatsApp covers global territories where that is how fans actually message. Fan Connect is built into the Studio rather than a separate tool your team licenses and wires up.
Who you can send to
You can send to any audience the campaign needs: top spenders, a city, presale signups, lapsed buyers. Smart Segments are audience segments built from real behavior on the page, ready for targeting. Audiences can also be filtered on things like purchase amount, location, purchase date, and music preferences, and a list you built for an earlier send can be reused.
Building a send
You pick the audience, choose email or SMS, and build the message from a template or from scratch. Templates cover new video, new release, events, and merchandise. Email messages carry a subject, preview text, title, and description, and you can add photos, names, and dates. Then send it immediately or schedule it for the moment that fits the campaign.
Where it runs from
Messaging runs from the Marketing tab, and a segment can be pushed into your CRM instead if that is where your team already works. Your EVEN team builds and configures this as part of the campaign rather than handing you an empty tool and a login.
Consent and opt-outs
Your privacy policy and opt-in language get set up per campaign before launch. A number added later never becomes SMS consent. Fans reply STOP to any text to stop texts and use the unsubscribe link in any email to stop emails. The two are separate, so stopping one does not stop the other, and messages are never a condition of buying anything. When contacts are imported into a list, that comes with a confirmation that everyone on it authorized being added.