Top Fans is a superfan leaderboard. It scores every fan across spend, listening, community activity, and loyalty, so you know exactly who your top fans are, by name.
The four inputs
The score is built from spend, listening, community activity, and loyalty. All four feed one leaderboard, so the ranking reflects more than what a fan paid. Every fan is scored, not only the ones at the top, which means the list is a view of the whole fanbase rather than a shortlist.
Named fans, not a cohort
The output is a list of people. You know exactly who your top fans are, by name. Fans on an EVEN campaign hold real accounts, created with a free sign-up and a one-time code by text or email, so each place on the leaderboard is a person you can actually reach.
Measured across the whole fanbase
Community chat is free to join on every EVEN release, with a free account and no purchase necessary. Community activity is therefore something the campaign can see across the whole fanbase, not only across the people who bought. Alongside Top Fans, Smart Segments give you audience segments built from real behavior on the page, ready for targeting.
Turning the list into a message
Top spenders are one of the segments you can message directly, from the Marketing tab or pushed into your CRM. Fan Connect handles the send: email is free, SMS is $0.01 per text, and WhatsApp is available for global territories. The same audience can be reached again later, so a superfan identified during a release is still reachable when the tour goes on sale.
Where the data goes
The data goes into your systems, if that is where you want it. Fan data flows into your own CRM through API and CRM integrations with the consent chain intact, so opt-outs stay honored everywhere the data goes. When a campaign or partnership ends you export everything, including at wind-down, and fan accounts and purchases persist so fans keep what they bought.