Yes. You can message fans by segment: top spenders, a single city, presale signups, lapsed buyers, or whatever other cut the campaign needs. You send from the Marketing tab, or push the segment into your CRM and send from there.

You build segments around the campaign instead of picking from a fixed menu. You can message fans by what they spend, by where they live, by whether they signed up for the presale, or by whether they have bought recently. If the campaign needs a different cut of the fanbase, you message that cut. You can also filter an audience by purchase amount, location, purchase date and music preferences.

Smart Segments are audiences built from how fans actually behave on the artist's site. They are ready to target as they are, so you can send to one without building it first.

Fan Connect is the email and SMS campaign tool built into the Studio. Email is free, SMS is $0.01 per text, and WhatsApp is available for global territories. You pick the audience, choose email or SMS, build the message from a template or from scratch, and then send it straight away or schedule it.

You can also use a segment outside the platform. Fan data flows into your own CRM through the API and the CRM integrations, and the consent chain travels with it, so opt-outs stay honored everywhere the data goes. EVEN connects to CRM feeds including Dotdigital and ViceVersa, to Meta, Google and TikTok pixels, to Laylo and Community, and to Shopify. If your team already runs one of these tools, EVEN can connect to it.

Your EVEN team configures segments with you as part of the campaign build. You describe the cut of the fanbase the campaign needs and they set it up, so nobody on your side has to learn a segment builder during release week. A segment you built for a release is still there for the merch drop and the tour that follow it.