Every sale comes with the fan behind it: identity, contact details with per-channel consent, location, order history and engagement.
One record per person
EVEN deduplicates all of that into one fan record per person, instead of spreading it across separate systems. A fan who bought the album, joined the chat, signed up for a presale and ordered a vinyl shows up in your data as one person. You have no duplicate rows to reconcile later.
How this compares with streaming
A stream produces a play count. A sale on a Studio site produces a named person the artist has permission to contact again. That is the difference between a sale and a stream. That permission turns a single transaction into an ongoing relationship, and it means your next campaign starts warm rather than cold.
Consent travels with the contact
EVEN records consent per channel, so an email opt-in and an SMS opt-in are separate permissions, logged separately with timestamps. That record tells you which fans you can contact on which channel.
Beyond the transaction
Engagement data covers what fans do on the site, and it feeds Smart Segments and the Top Fans leaderboard. You can use those segments to target top spenders, presale signups or lapsed buyers separately, instead of sending everyone the same message.
Who it belongs to
The data belongs to the artist and label side. You can export all of it at any time, or pipe it into your own CRM with the consent chain intact.