Touring costs the artist nothing. There is no fee to turn it on, and the team earns a revenue share on every hotel booking.

There is no fee to switch the module on for a campaign. The revenue comes from the hospitality side instead, where the team earns a share of every hotel booking made through STAY.

Fans traveling to a show book hotels anyway. STAY puts that booking on the artist's tour page, with fan rates that beat the big booking sites. Fans see total pricing up front with fees included, and the picks are ranked by rating and value rather than paid placement. EVEN accesses trade rates and passes the savings to fans, so the fan pays less and the tour earns on spending that was already happening. The fan books with the hotel via EVEN, under the STAY brand, and EVEN and the hotel handle all booking support.

You get the full presale lifecycle: presale signups on the artist's site, community around the tour, unique presale codes delivered by text and email, waitlists when shows sell out, and hotel booking on every date. Together these give a direct path from fandom to registration, presales, ticket access, waitlists, hospitality and live experiences.

You can feature VIP packages on the tour page. They sit alongside the tour dates, the presale signup and the hotel booking for each date, so a fan sees the upgrade in the same place as the rest of the tour information.

Touring runs the presale your team is already running, and the signup, data, code delivery and waitlist tooling come with it. It also connects to your existing CRM. EVEN connects to CRM feeds including Dotdigital and ViceVersa, and fan data flows into your systems through the API and the CRM integrations with the consent chain intact, so opt-outs stay honored everywhere the data goes. If your team already runs one of these tools, EVEN can connect to it.